Based on our experience with their accounting system we expect this to be a really good service but if you have used it yourself we would love to hear from you! From what we know the service is pretty similar to Label Worx, it offers a cost effective way to send promos to your list(s) of DJ’s, gather feedback and analyse results. We actually use Label Engine all the time for their brilliant Accounting System which helps us create royalty statements, manage licenses, invoices etc but we will come on to that in another article soon! We have not actually used their promo sender to send any campaigns but we have received some and taken a look around the back-end. It will be interesting to see if their competitors follow suit. InFlyte have really upped the technology behind sending promos and are we think they are on to something pretty exciting. This is a really slick solution for sending promos, especially if your mailing list includes busy international DJ’s who travel a lot as it allows them to check out the latest promos and line them up for their set’s while flying. They can check previews on their phone or tablet (even offline) and decide which promos they would like to download directly to their Dropbox account the next time they connect to the internet. Their app allows DJ’s to receive promos on the move. InFlyte is designed as a mobile-first service. While we have not actually used the service ourselves yet we have met the founders a few times and had a good look at the product. InFlyte offers a bit of a different solution for sending promos to DJ’s. Label Worx charge £7.50 / promo campaign. I’ve had no real issues using Label Worx and much prefer their pricing model to a monthly subscription but I would say that our open-rate has always been a little lower with Label Worx than it has been with FatDrop. Feedback from DJ’s is also easy to find and export. The analytics offered after campaigns are sent are in-depth and easy to understand. This pricing model may suit labels with a less regular output or those that sometimes use radio pluggers or other pr services. Label Worx offer a flat fee / release no matter how many times you send the tracks out or how much they are downloaded / streamed. The Promo Box app makes it easier for the DJ’s to organise and download their promos to their preferred cloud storage. It’s trusted by several top labels and also boasts ‘promo box’ which is a fully native mobile promo app and gives DJ’s the ability to flag tracks and send to various cloud areas such as DropBox, Google Drive etc. It works in a pretty similar way to FatDrop and has been running for over 7 Years. Label Worx offer a range of tools for labels and artists but they are perhaps best known for their promo sender. Setting up a Fatdrop account costs £50 with a monthly fee starting at £35/month. For more established labels and those willing to spend a little more this is a serious option. Having said that, you get what you pay for and there is no question the system is very reliable, professional and the customer service is brilliant. The slight down-side to the product is the price, it’s a little more expensive than most of it’s rivals and the pricing based on bandwidth used seems out of date and a little over the top. One of the huge benefits of the system is that DJ’s seem to love receiving the promos as they come in a standard format, can be streamed before downloading and look great. We have used FatDrop in the past for several promo campaigns and have always been impressed by it’s ease of use. Their impressive online system makes it very simple to manage lists of DJ’s, send promos, protect music from being shared, gather feedback and get in depth analytics. If you think there is something better out there we would love to hear from you so please do leave a comment or tweet is considered by many to be the industry standard. This is not a sponsored post and all opinions are my own. Here are 5 of the main services used for sending promos and the experience I have personally had with them. I hope this article can provide some useful information for anyone planning on starting a label or just getting their music heard. Having worked as a Label Manager, in PR and of course receiving hundreds of promos from DJ’s and producers hoping to be featured on the music section of I have a fair amount of experience in both sending & receiving promos.
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